It’s been a big year for same-day delivery, as services pop up to fulfill every consumer wish. And with the recent announcement of Amazon Flex and rumblings about Uber expanding into delivery, all eyes are looking at the category, wondering who will win?
But suggesting that one company will dominate same-day service grossly simplifies a very complex reality. Different sectors have incompatible last-mile delivery needs and requirements. It would be virtually impossible for one company to be all things to all people.