Walmart has long been the cornerstone of American retail.
Their 5,000 locations put them within 75% of the population and their democratically priced goods have made them a commonplace item in US households. In 1998, Walmart used their shopping destination ubiquity to quickly become the largest US grocer nearly overnight, where they now sell over 20% of all groceries nationwide.
But Walmart’s foothold on retail was challenged with the rise of e-commerce and with Amazon offering a vast array of products and convenient deliveries. As Amazon rolled out their grocery marketplace and went on to acquire Whole Foods, they kicked off a tectonic shift in the grocery industry.
While Walmart has been savvy in combatting Amazon’s e-comm dominance with strategic acquisitions and streamlined logistics, they’ve been equally aggressive in modernizing their grocery options. Here are three ways that Walmart has become a leading example for grocers.
1. Same day delivery
When it comes to the future of groceries, customers have voted with their wallets by spending more money on online grocery purchases every quarter. After launching tests in a number of markets to provide same day delivery options, Walmart has recently announced the expansion of grocery SDD to over 100 US markets. .
Walmart owns the entire customer experience by offering same day delivery with Deliv and other 3rd party delivery solutions—an important relationship for national and local grocers alike. While listing products on a marketplace may seem like an easier way to adopt e-commerce, offering same day delivery within an owned purchasing process ensures long term viability.
2. In home delivery
In a move that famously beat Amazon’s offering to market, Walmart was the first grocer and general retailer to test in-home delivery on a large scale. By partnering with Deliv and smart home device system, August, purchases from walmart.com were able to be dropped off directly and safely into buyers’ homes.
This had solved a number of pain points for consumers and exemplified a truly convenient customer experience.
- Customers no longer had to worry about groceries and packages being left on their porch or in the sun.
- Scheduled deliveries and remote monitoring allowed consumers to feel assured that their packages are being dropped off safely and securely without having to be home.
- Eliminated the risk of package theft, a crime that affects 1 or every 5 Americans and occurs most commonly during the holiday season.
While Walmart has yet to relaunch their in-home program, their dedication to innovation and heightened convenience has kept them ahead of the curve in the grocery industry.
3. Integrating with Google Voice
Finally, Walmart has partnered with Google on the latest medium for purchasing: voice. By allowing consumers to order straight from Google Home to Walmart’s commerce platform, they’re able to offer a comparable service to Amazon’s Alexa.
As groceries have shifted to e-commerce purchasers, it has become particularly important for grocers to have a voice component.
Although Walmart has thousands of stores and innumerable resources, many of the offerings that have made Walmart a leading example for grocers are available to the smallest of grocers. Offering same day delivery is as simple as signing up today; you can even receive a quote on your first delivery. For enterprise integrations, larger grocers can contact the Deliv team.