B2B marketing: The key to using personalization


If you want to be successful in B2B marketing, one thing is clear: you have to know what you’re talking about. This becomes difficult when dealing with businesses in a variety of industries, but there are ways to ensure you sound like the professional you are.

Personalization is essential.

Whether you’re a medical equipment supplier or a PR Agency, you have to be able to connect with your client’s specific needs and issues—and quickly. Here are a few ways to improve your B2B marketing with personalization.

Segmenting audiences

An essential part of personalizing messages is the ability to segment audiences. It’s possible that all of your clients and prospects work in entirely different industries, having the ability to reach out to the companies in similar verticals at once makes the entire process far more manageable. Using an email capture that gathers information that you can use to segment with services like Mailchimp and Klaviyo is the easiest way to get your personalization up and running.  

Providing Valuable content

Sharing content that provides value for your customers helps build trust in your services. This can be done in a variety of ways. Where some companies may attach blog posts to email drips or create weekly newsletters, others may simply attach a relevant GIF or graph.

Industry specific jargon

Understanding and correctly using industry-specific language is the best way to assimilate your services amongst the industry standards. Using the wrong phrase with medical suppliers or an incorrect concept to an ad agency is a quick way to lost legitimacy as a service provider.

Applying concrete experiences

Obviously, the best way to personalize messages that resonate with certain industries and companies is to have concrete experience working with them—the old chicken and egg problem. At Deliv, we’ve been fortunate enough to have gained experience in a number of verticals, serving as the transportation specialist from florists and bakeries to e-commerce and brick and mortar retailers.

We’re here to provide you with the simplest solution for all your delivery needs. Schedule a Deliv today and realize the convenience of same day delivery.


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