Macy’s, Inc. outlines new developments in omnichannel strategy and technology

Macy’s, Inc. today outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

“Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store. We will continue to test, to learn, and to proceed aggressively with new ideas that excite our customers and that make shopping more convenient and fun. Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand,” said Terry J. Lundgren, Macy’s, Inc. chairman and chief executive officer. “We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them.”

Included in their announcement was the launch of same day delivery:

Same Day Delivery: 

Macy’s and Bloomingdale’s this fall will begin piloting same-day delivery of products purchased online at, and on both brands’ mobile-enabled websites. Macy’s will offer same-day delivery to customers in eight major U.S. markets – Chicago, Houston, Los Angeles, New Jersey, San Francisco, San Jose, Seattle and Washington, D.C. Bloomingdale’s will offer same-day delivery to customers in four major markets – Chicago, Los Angeles, San Francisco and San Jose. Deliveries to customers will be powered by Deliv, a rapidly growing crowdsourced same day delivery provider, in collaboration with major mall owners, including General Growth Properties, Macerich, Simon and Westfield Corporation. Specific details will be provided as the pilots are launched. Macy’s and Bloomingdale’s same-day delivery is built on an operational foundation that has enabled Macy’s and Bloomingdale’s customers to buy online and pickup in store

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