Working on growing your B2B business? It can be tough! Here are 5 creative ways to increase your visibility, provide value to potential customers, and be a thought leader in your industry!
Some might say we’re living in the era of peak content. Blogs, video, podcasts—the types of content available to use as marketing assets seem to be expanding all the time. Packaging your knowledge and expertise so that it can be of value to potential customers can help you establish thought leadership, giving you authority in the space.
2. Niche-Driven Strategy
Research shows that some of the fastest growing firms in the B2B space tend to specialize in a particular part of an industry. By limiting the scope of your problem-solving abilities, you can quickly become an undisputable leader in your area of expertise.
Additionally, specialization tends to make marketing easier as well. It is far more difficult to sell a variety of services in a saturated market. If you can cut through the noise by offering a specific skill set, you’ve already won half the battle.
3. Have an Awesome Website
Having a dynamic website is one of the most crucial assets to a firm. Serving as a bank for all of your content and contact info, an easily maneuverable website is the best way to create trust between your company and your prospects.
Having a place where future customers can go and conveniently find the information and answers they’re looking for will only serve as an indication that business with you will be just as simple.
4. Offer Same Day Delivery
Incorporating same day delivery into your day to day business helps you run a leaner operation and be more productive. If you need to send a clothing sample, get a signature, or replace a part, tapping into services like Deliv can make it cheap and easy to move items across town and quickly save you time and money. Agencies, design firms, and law firms are perfect fits for utilizing same day delivery – anyone can schedule a Deliv today!
5. Social Media Strategy
Where networking allows you to meet potential customers, investing in social media marketing to create brand recognition makes meeting and connecting with those customers that much easier. Your social media can be where you spread all of the awesome content you’ve been creating (see #1) and connecting with a large audience.
There are billions of people across social platforms today and, while many of them may not qualify as potential customers, casting that wide net helps bring notoriety and perceived authority in the space.