Month: July 2017

in-store sales

With customers shopping from home, what does the same-store sales metric mean anymore?

Just over a decade ago, the phrase “social media” was almost unknown. At best, it was used by early tech adopters and fringe internet communities. Fast-forward to today, even your grandma knows what it is. Retail has experienced a similar shift.  How companies sell and market products, and interact with customers, is unrecognizable compared to ten years ago. The companies… Read more →