Valentine’s Day in review and what it means for the rest of retail

Valentines delivery

Another Valentine’s Day is in the books

Boxes of chocolates have been exchanged, flowers gifted, and romantic dinners enjoyed. Mid February has come and gone, and with it another exciting years for the businesses that help make Valentine’s Day a special one for friends and lovers.

Deliv powers the delivery of thousands of retailer and florists’ deliveries every year, making V Day an especially exciting day for our delivery team. We’ve seen tremendous year over year growth, as consumers begin to lean heavily on the availability of same day delivery.

After taking a few weeks to look back on one of the biggest days for florists delivery, we wanted decided to highlight some of the biggest takeaways for another big year of delivery.

Convenience takes center stage

We live busy lives and, for many of us, it’s important to take advantage of the convenience of same day delivery. With Valentine’s Day having fallen on a Wednesday this year, managing day to day responsibilities and getting together everything needed was especially difficult for consumers.

Whether it’s booking dinner reservations through OpenTable or browsing the web for gift ideas, consumers are accustomed to a convenient options for a special night out—and sending flowers or gifts is no different. With the amount of retailers offering delivery with Deliv increasing month over month combined with a consumer shift to more last minute purchases, we saw a dramatic increase in retail deliveries.

Four times more retail items were Deliv’d than the average day in Jan/Feb

Roses, chocolates, and gifts for significant others have always been staples of mid-February, but a trend arose this year more prominent than ever: getting these items at the last moment.

From florists like BloomThat and retailers like Macy’s and Bloomingdale’s, Deliv powered the last minute delivery of bouquets, jewelry, and whatever other items make Valentine’s day special. Deliv helped make Valentine’s Day essentials more accessible than ever and consumers responded! If you are a retailer, you want to make sure to offer same day delivery to capture all the last minute sales!

An exciting year for same day delivery

We’re 2 months into 2018 and it’s clear that same day delivery and the importance of a convenient customer experience will only become more important for retailers. As consumers begin to expect immediacy in their retail experiences, businesses will have to follow suit.

In fact, on average, we’ve seen average daily deliveries have doubled year over year.

Deliv is building the largest last mile solution network to help deliver a more convenient future for retailers and consumers alike. Retailers looking to offer a more convenient customer experience can begin offering same day delivery by signing up today.

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